About
Our Philosophy
Your company’s story is more than who you are and what you do; it’s a philosophical statement about the present and future of your firm and its investment philosophy.
In ancient Athens, philosophers gathered at the Lyceum, a small grove named after Apollo Lyceus, to discuss philosophy and share ideas. Today, technology offers a variety of communication options that span the globe, and we’re no longer limited to sharing ideas in one location.
Companies must distribute their ideas through newsletters, blogs, social media, broadcast communications, radio, podcasts, videos, op-eds, and more. Lyceus helps you develop a strategy for distributing your philosophy to the right audience through public relations, content distribution, brand development, and copy writing. We are former reporters, columnists, and asset management marketers who come to the table armed with the tools required to craft, navigate and amplify any financial brand’s message.
Our Company, Your Network
Meet Our Team
Before launching Lyceus Group, Tucker worked on the communications desk and oversaw public relations and brand stewardship for Smead Capital Management. Previously, he worked at a wealth management firm and developed their digital marketing and communications strategy. Tucker also wrote a weekly column on the intersection of millennials and the economy for the Idaho Business Review. He holds an M.Ed. from Vanderbilt University and a B.A. from Hampshire College.
Tucker Slosburg
Matt joined Lyceus Group in spring 2024 and currently serves as Managing Director. Matt has a long career in media relations consulting with nearly twenty years’ experience in media and public relations for financial and legal services, impact and climate/ESG, real estate, blockchain, crypto, and AI. With a deep understanding of the ever-changing media landscape, Matt has a proven track record of delivering strategic media wins for his clients. Previously, Matt was a Managing Director at RF Binder, and before that, a Senior Vice President at Peaks Strategies which was acquired by RF Binder in fall 2023. At Peaks and RFB Peaks, Matt managed the accounts of many global fintech, climate nonprofits, blockchain, crypto, real estate, and asset management clients. Before that, Matt built a financial services practice and helped manage the media relations for some of the country’s largest law firms at Infinite Public Relations (IPR), now known as Infinite Global, in Manhattan. Prior to that, Matt served as an Account Executive at Intermarket Communications. During the financial meltdown of 2007/2008, Matt helped manage the communications strategies of many key players in the financial services community. Matt began his career in politics, starting at the NV DNC Party, then working as Press Assistant to the first female Speaker of the Nevada Assembly, and then as Deputy Press Secretary for Obama for America. He graduated with a BA in English; Writing from The University of Redlands, on the Deans List, in 2006.
Matt Yemma
Pamela joins the Lyceus Group with a rich background in both broadcast and digital media. She began her news career with an internship at CNBC, eventually landing at MSNBC where she covered the 2016 presidential election. She then moved to Fox Business where she worked as a producer at the New York Stock Exchange. Pamela then joined Yahoo! Finance, where she helped launch the network’s bell-to-bell coverage. A New York native, she attended Queens College and the CUNY Graduate School of Journalism.
Palmela Granda
Katherine Camara comes to Lyceus Group with experience across various industries, including traditional finance, law, and fintech. Katherine began her career at Ditto PR where her media relations and team collaboration leadership delivered impactful results for clients. She led the management of multiple high-profile accounts, securing client media placements in mainstream outlets such as CNBC, Forbes, and Bloomberg. Katherine attended West Virginia University, where she graduated with a B.S. in Journalism with an emphasis in strategic communications.
Katherine Camara
Preston Newhouse is the newest addition to Lyceus Group, having recently graduated with a B.S. in Strategic Communications from the University of Missouri’s School of Journalism and an M.S. in Communications from Northwestern University. With a background in advertising, Preston began his PR career at Brunswick Group, where he specialized in critical issues and crisis management. He has experience with clients in retail, infrastructure, and finance.
Preston Newhouse
Who We Serve
Lyceus Group specializes in public relations and digital marketing in the following areas:
- Activist Investing
- Compliance
- ETFs
- Financial Services
- Hedge Funds
- Fund Administration
- Fund Distribution
- Investing
- Mutual Funds
- Private Equity
- Credit
- Research/Advocacy
- Real Estate
- Regtech
- Wealth Management
- Techonology
- Cryptocurrency