Services
Strategic Positioning
Corporate Positioning
Your brand is your reputation. We work in partnership with you to define, differentiate, promote, and protect your corporate brand.
Executive Profiling
Through executive profiling, we position C Suite executives as subject matter experts in their area of expertise. By strategically placing your executives in targeted media outlets, we amplify your brand’s voice, enhancing credibility and trust among key stakeholders. In a competitive market, our services ensure your executives not only stand out, but drive the narrative to reinforce your brand’s expertise and vision and raise the profile of designated C Suite executives.
Reputation Management
Your reputation is everything. It is our job to proactively safeguard and elevate your reputation in the eyes of stakeholders. Utilizing new technology that monitors and listens to social media, we proactively work to cultivate the reputation you and your firm seek.
Content Development
Our content creation service is meticulously designed to meet the diverse communication needs of your business. We specialize in crafting bespoke, high-quality content that fulfills multiple strategic objectives. Our offerings range from developing compelling visuals and promotional materials for events to creating bespoke media content tailored for key stakeholders, including weekly newsletters, ghostwritten op-eds, and speeches.
Our commitment is to ensure that each piece of content not only aligns with but also advances your strategic goals, allowing for meaningful brand amplification across various channels. Whether engaging potential clients or showcasing your brand at industry events, our team is dedicated to facilitating effective communication that leaves a lasting impression.
Media Training
Like anything, accurately delivering a message on TV or in a podcast or print interview takes practice. Utilizing expert media training, we enable you to confidently deliver your key messages with clarity, authenticity, and impact. Our coaching is tailored to fit the individual, and goes beyond the basics, equipping your leaders to handle tough questions, adapt to live interviews, and turn every media opportunity into a strategic advantage.
Conference & Speaking Support
Through our expert conference speaking and support services, we position your executive leadership as standout voices at influential, high-profile events. We tailor every engagement to align with your strategic goals and our well-researched approach ensures your leaders are prepared with compelling narratives, insights, and data that resonate with your audience. It is our goal to have your executives shine on stage, build authority, and drive meaningful connections.
Crisis Communications
We are proud of the trust and responsibility our clients place in us, and at no time are these things more important than during crisis. Our team is committed to standing alongside you in these critical moments. By quickly grasping core issues and swiftly implementing appropriate action, we ensure that you will not just weather a storm but emerge in a stronger position.
Social Media
We understand the power of social media in shaping public perception, building brand authority, and developing brand awareness among key audiences. Our social media service is designed to amplify your voice across mediums, ensuring your message reaches and resonates with desired audiences. Whether crafting an engaging social media post to highlight the latest thought leadership piece or creating compelling content showcasing recent features in news articles or broadcast media, we expertly curate and construct your narrative.
It’s our job to make every piece of content a reflection of your expertise.
Special Situations
Activist Work
At Lyceus Group, we are experts in strategic support for activist investors. We understand the subtleties of shareholder activism and have experience crafting essential messaging that drives shareholder support and influences market perceptions. Our team guides activist campaigns with expertly designed communication strategies, media placements, and stakeholder engagement to ensure our clients effectively achieve their investment objectives.
Activist campaigns
Lyceus Group’s expert industry experience means we understand the temperaments and tactics of activists, from established activist investors to new entrants looking to make their mark. We advise boards and senior management during ‘peacetime’—prior to a public attack—and after an activist’s investment surfaces. Our approach includes crafting proactive activist response plans and identifying weaknesses to develop comprehensive strategies to address them. We aim for mutually acceptable resolutions or, if necessary, prepare to take the contest to a vote.